Sharpening your EDGE for success
Grow your business with EDGE Floral Advisors
Sharpening Your EDGE for Success
Grow Your Business with Edge Floral Advisors
Welcome to Edge Floral Advisors, a place where your expertise grows. Through a combination of our in-depth understanding of the floral industry and 25 years of experience assisting organizations with strategic planning and growth, we are here to provide you with tools to support your efforts and achieve new business goals. Regardless of whether you are at the beginning stages of your floral industry journey or are looking to enhance your existing business, our experienced advisors are prepared to nurture your success. Trust us to join you in the process of growing your business, taking your dreams over the Edge!
Welcome to Edge Floral Advisors, a place where your expertise grows. Through a combination of our in-depth understanding of the floral industry and 25 years of experience assisting organizations with strategic planning and growth, we are here to provide you with tools to support your efforts and achieve new business goals. Regardless of whether you are at the beginning stages of your floral industry journey or are looking to enhance your existing business, our experienced advisors are prepared to nurture your success. Trust us to join you in the process of growing your business, taking your dreams over the Edge!
The Edge Business Coaching Program: Unlocking Success in the Floral Industry
Given the everyday demands of running a successful business in the floral industry, there never seems to be time to stop and really work on your business. But what if you had someone to come alongside you to listen, make suggestions, and help you take critical next steps that will enhance your success? How much would that help your business?
The Edge Business Coaching Program is designed to do just that. Structured with regular meetings to build momentum and move forward towards progress, our Advisors will help you identify and push to improve the specific keys to success for your business, sharpening your edges.
Maximize Sales and Profits During Floral Holidays
One of the unique aspects of the floral industry is the significant spike in demand that occurs at the traditional floral holidays (Valentine’s Day, Mother’s Day, and the Winter Holidays). Maximizing both your sales and profitability at these key holiday times is crucial to your ability to grow your business and make more money. Edge Floral Advisors has developed plans and processes to help you do just that. We are here to help!
Thorough Business Review and Growth Plan
In the midst of your day-to-day business operations, it's easy to become immersed in tasks and lose sight of the bigger picture. The Edge Floral Shop Review program is a tailored solution designed to provide a detailed analysis of every aspect of your business. Our goal is to help you create a strategic plan that not only seizes your most significant growth opportunities but also addresses any critical issues.
By the end of this review, you'll possess a detailed roadmap that outlines the next steps needed to sharpen your edge for success.
Many of our Shop Review clients choose to further their progress by enrolling in the Sharpen Your Edge Coaching Program, ensuring a guided and step-by-step implementation of the roadmap over time.
ABOUT US
An industry veteran with a track record of success
After helping numerous organizations with strategic planning and growth efforts through the years, Edge Floral Advisors was started by Ben Heroman to focus his efforts on helping others in the industry that has given so much to him and his family.
Literally born and raised in the floral industry, Ben’s family, the Heroman’s of Baton Rouge, Louisiana, have been in the horticulture industry since the late 1800s. When things got crowded in the third generation and the three brothers decided to split the original business into multiple businesses in the 1950s, William J “Billy” Heroman, Sr. (Ben’s Grandfather) started Billy Heroman’s Flowerland in 1955. Now in its 69th year of business, Billy Heroman’s has grown tremendously, achieving significant success, becoming the dominant retail florist in the state of Louisiana and one of the largest horticulture firms in the entire southern United States.
Ben literally grew up in the business, missing school to help oversee delivery routing at Valentine’s and Mother’s Day beginning in the 7th grade, spending summers learning various parts of the business, and completing needed projects around the greenhouse and warehouse through the years. Ben ultimately joined the business full-time in 2003 at the age of 25.
