Summer Business Strategies for Florists

While working to drive more traffic and sales in the summer is an important topic, it’s one to cover before the summer begins. Now that we are on the back side of summer, we should focus on what we can accomplish. Successful summer business strategies for florists include utilizing the slow period to build future…

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Capturing Valentine’s Day Lessons

Floral coworkers capturing Valentine's Day lessons together.

“Whoosh…” That giant sigh of relief heard across the country in mid February was the sound of florists, large and small, taking a deep breath because they had done it, they had survived another Valentine’s Day holiday.  While surviving the holiday is an important first step, we don’t really want to just survive, do we? …

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