While working to drive more traffic and sales in the summer is an important topic, it’s one to cover before the summer begins. Now that we are on the back side of summer, we should focus on what we can accomplish. Successful summer business strategies for florists include utilizing the slow period to build future profits. Decide now to harness this season to create future cash!
Summer Business Tips for Florists – Plan Ahead Now
The holiday cycle is where florists make the most money and build a growing business. Since we are all in business to make money the success of this cycle is critical to our financial outcomes. The question is are we taking what we get or rather planning ahead to maximize our efforts and future cash?
Realistically, if you are not planning now to improve your business then you should expect results very similar to last year. Business growth doesn’t just happen – we have to make it happen. Knowing this, we should take advantage of the slow summer season. Act now to put into motion plans to maximize our success and profit in the busy season.
Business Building Ideas for Florists
There are lots of ways to grow and improve your floral business in the holiday cycle. To name a few, you could add new products or services to create new revenue streams; start hosting a holiday open house for your customers; find ways to streamline your operations to improve efficiencies and reduce costs; create incentive and training programs to help your staff increase your average sale; generate new partnerships with strategic businesses in your community that can help drive sales and traffic for both of you; and plan and produce your social media calendar now to harness more attention and buzz in the community then ever before.
If you are intrigued but not sure where to start using your summer for business building strategies, you should probably seek help to get going.
Get Help to Maximize Your Effort
When considering summer business strategies for florists, don’t hesitate to get help to get started. There are many places you can find help to get going. SAF Convention and other tools
One suggestion is to Involve your team in brainstorming. Share your goals to grow and improve the business and engage them in developing ideas for how to do it. This can be a highly successful model for fostering improvements. When you implement ideas that your team was involved in creating, their buy-in will be high and they will work even harder than normal to see your plan succeed.
Consider industry meetings and conventions where you can interact with peers, attend educational sessions, and be freed up mentally to really dream about all that your business can be. One such upcoming opportunity is the SAF (Society of American Florists) Convention in Miami, Florida next week, August 6th-8th. I’ll be there, looking to do the same thing for our business in Louisiana and would love to meet you and help you think through it. Click here to register.
Finally, you should consider hiring focused help. At Edge Floral Advisors we have products and programs geared to guide you through just such a process. Consider scheduling a Shop Review or signing up for our Floral Coaching Program to get started and get the help you need to maximize your summer business strategies. Email ben@edgefloraladvisors, visit our website, or call 225-806-2151 to get started.
Whatever you decide to do, get started now. Happy business building!
